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Type Rules: The Designer's Guide to Professional Typography
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Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion
Product details
Series: Type Rules: The Designer's Guide to Professional Typography
Paperback: 320 pages
Publisher: Wiley; 4 edition (November 4, 2013)
Language: English
ISBN-10: 1118454057
ISBN-13: 978-1118454053
Product Dimensions:
8.1 x 1 x 10.8 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
39 customer reviews
Amazon Best Sellers Rank:
#328,208 in Books (See Top 100 in Books)
I became a font nut 20+ years ago when I bought a Mac and fell in love with desktop publishing. As with everything, typefaces have all kinds of rules to the design, and reasons for these rules. I can't stress enough how well Ilene Strizver explains it all. I can't recap this book in this review, there's just too much info. BUT, if you go into it even just wanting to get the basics, I guarantee you will get overly-interested in the mechanics of typography (x height and descenders and kerning and leading and serifs and what to use when and best design practices, etc). For those folks who want to know the story behind type so their projects and crafts and other letter-based efforts start looking WAY above the stuff most people produce (and never try to know), this tome is more than enough. Wow, what an amazing amount of info... I'm going to go back through this a couple more time to ingest it all. To me, typefaces are great artwork. No more having documents look like they were done on a typewriter, ever!
Well designed, great examples, excellent lesson, great exercises. The reader MUST read the small print--some of the examples are what NOT to do, but to people who just gloss over the material, they may not catch the examples demonstrating design flaws, or note there are things not to do. Would love to see a version of this book tied to a a book on how to use Indesign so one would get a how to on both design and use of the tools.
Excellent book!
Purchased for a college Typography course. Rather dry course but the text book is educational and presents itself in an interesting way.
I'm so glad I purchased this book on amazon and not at my bookstore. I saved $40 and the book was practically new. I love the book and would ob paid more I'm just on the budget of a student right now.
Boring
Great book
Very good book to have in your own library.
Great book, very informative and a must have for every graphic designer starting out or veteran to just add to his/her book collection.
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