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The Anatomy of Humbug: How to Think Differently about Advertising By Paul Feldwick
Download The Anatomy of Humbug: How to Think Differently about Advertising By Paul Feldwick
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- Amazon Sales Rank: #137741 in Books
- Published on: 2015-01-07
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .50" w x 5.51" l, .83 pounds
- Binding: Hardcover
- 208 pages
Review "A unique and extraordinary book" -- Rory Sutherland Ogilvy London 'Buy this book. Reserve an evening or two to settle down with it and prepare for a sensory overload. It really is that good' -- Darren Ingram Media
About the Author Paul Feldwick worked in an advertising agency for over thirty years. Since leaving he has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Master's degrees from the University of Bath School of Management and Ashridge Business School.
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