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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives By Timothy de Waal Malefyt, Robert J. Morais
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- Sales Rank: #594401 in eBooks
- Published on: 2013-07-18
- Released on: 2013-07-18
- Format: Kindle eBook
Review
“Advertising and Anthropology provides valuable insight into the ways that anthropology can effectively (if controversially) participate in the modern corporate world as well as ways that advertising/business anthropology reflects and rethinks conventional disciplinary tools and concepts.” ―Jack David Eller, Anthropology Review Database
About the Author
Timothy de Waal Malefyt is Visiting Associate Professor at the Center for Positive Marketing, School of Business, Fordham University, New York.Robert J. Morais is a Principal of Weinman Schnee Morais Inc., a marketing research firm in New York, USA.
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